A smile can light up a room and lift a mood. But what if your smile isn’t as bright as you’d like it to be? Teeth discoloration or staining is more common than you think, affecting millions worldwide.
Products like the Snow teeth whitening system offer a fast and effective approach to brightening your smile without the hassle of dental appointments. Have we got your attention? Let’s explore whether Snow teeth whitening is as good as it suggests.
| Key Features | Star Rating |
| Effectiveness | 4 stars |
| FDA-Approved | 2 stars |
| Value for Price | 3 stars |
| Customer Satisfaction | 4 stars |
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What We Don't Like
Since this all-American company started in 2017, millions of consumers have snapped up Snow teeth whitening products, with many noticing results within days. Snow’s oral cosmetic products are professionally formulated to provide affordable, effective treatment for the brightest smile.
Snow’s home teeth whitening products range caters to various budgets and types of discoloration. Below, we explore what Snow offers in more depth:
New to the range is the limited-edition Snow Wireless Teeth Whitening System. This all-in-one teeth whitening kit stands apart from the original wired system for several reasons.
Its dual LED light technology enhances the brightness of your smile and supports gum health. The handy wireless LED mouthpiece means that you no longer need to hook yourself up to a power source for effective results.
It’s also water-resistant, so you can whiten your teeth while in the shower or getting ready in the morning. Provided you charge the mouthpiece sufficiently, it does its job while you continue with yours.
The wireless Snow whitening kit promises effortless results in four simple steps.
The teeth whitening system retails at the Snow online store for $299.00. The kit includes an LED accelerating mouthpiece, whitening wands, and Snow’s extra strength whitening serum.
If your budget doesn’t stretch to the innovative all-in-one teeth whitening kit, the Snow Magic Strips are a more affordable option. Each box contains 28 individually-wrapped strips that treat stains and discoloration with Snow’s unique patented P3 technology® for faster and longer-lasting whitening.
The Snow Magic Strips contain hydrogen peroxide, which has been proven to be effective in whitening teeth [1]. The strips feature a refreshing lavender and mint flavor, making it easier for you to keep them on your teeth for the allotted time.
Snow’s teeth whitening strips aren’t gel-heavy and dissolve in your mouth, making them easy to use on the go.
Use one strip each for your top and bottom teeth. Remove the strip from its packaging and place it over your teeth, starting from your gum line and avoiding unnecessary contact with your gums.
The strips take about 15 minutes to dissolve, and Snow recommends you wait a further 15 to 30 minutes before eating or drinking. For best results, use the strips once a day for 14 days.
Snow Magic Strips are available on the Snow website and Amazon for $49 per box of 28 strips.
Snow Magic Powder works hand in hand with your standard toothpaste to whiten teeth. This unique sprinkle powder claims to be the first of its kind and turns any toothpaste into a whitening agent, removing unsightly stains from coffee, red wine, or smoking.
The powder is incredibly easy to use and less invasive than many other whitening agents. Apply toothpaste as usual, sprinkle the powder onto your toothpaste, and brush your teeth as normal. Snow Magic Powder works well on natural teeth, but its effect on veneers isn’t yet known.
You can purchase whitening powder directly from the Snow website for $45.00. Each tub lasts approximately six months, using once a day and four times a week.
Whitening toothpaste is a classic treatment for discoloration and stains. However, Snow takes its formula one step further with a Snow Whitening Toothpaste designed for sensitive teeth.
The toothpaste is free of abrasive ingredients that can be harsh on enamel and gums, like foaming agents, SLS, parabens, alcohol, and triclosan. Instead, it contains gentle ingredients like coconut oil, aloe vera, and peppermint.
Snow opted for hydroxyapatite with its protective and restorative properties rather than fluoride as the main ingredient. Although studies show both to be effective cleaning agents, the American Dental Association only approves fluoride toothpaste [2].
Separate daytime (Morning Frost) and nighttime (Midnight Mist) formulas ensure that the whitening process continues over 24 hours. The main ingredients are the same for both, with subtle differences in taste. Morning Frost is a minty flavor, while Midnight Mist includes soothing lavender oil and bacteria-fighting licorice root.
For a brighter smile, brush your teeth twice a day with this specially-formulated whitening toothpaste. Each tube lasts approximately one month with regular use.
The toothpaste is available through the official Snow website, where you can get three tubes of Morning Frost or Midnight Mist for $40, or $72.00 for six. It’s also available at other online stores, including Amazon, Target, and Walmart.
The extra-strength teeth whitening serum has twice the power of the standard serum. Its advanced whitening formula contains hydrogen peroxide and carbamide peroxide. Both work quickly on deep stains left from coffee, red wine, and smoking to give you a brighter, more confident smile.
The serum also contains potassium nitrate, a compound that reduces tooth sensitivity in whitening agents [3]. The abrasive properties of sodium bicarbonate contribute to the power of Snow Extra Strength Serum as an effective whitener.
Each Snow teeth whitening wireless system includes one extra strength serum wand. Apply the serum to each tooth, being careful to avoid the gums and soft tissue of the mouth. Insert your mouthpiece and leave it in place for 10 to 30 minutes, depending on your desired results.
Snow sells single extra strength serum wands online for $29.00 each, $49 for a pack of two, $60 for a three-pack, or six wands for $129.00. You can also purchase them online from Target and Amazon.
Each teeth whitening kit comes with two whitening wands that, when used correctly, last up to two weeks each.
Its formulation is the same as the extra strength whitening serum, with hydrogen peroxide and carbamide peroxide being the core ingredients, although in a lower concentration. It’s designed for sensitive teeth and is safe for use on veneers, caps, and crowns.
The wands are designed for use with the Snow Teeth Whitening System. Apply the whitening gel to your teeth carefully and evenly to avoid dripping. Insert the wireless mouthpiece and keep it in place for up to 30 minutes, depending on your desired whiteness. Remove the mouthpiece after the required time and rinse your mouth with water to remove any lingering serum.
You can purchase your wands from the Snow online store. A two-pack will set you back $29, $49 for four wands, a six-pack is $69, or you can purchase a pack of 12 for $129.00. They are also available at Amazon and Walmart.
Snow has recently introduced Arctic Frost Whitening Mouthwash to its product range. It’s formulated to bolster your oral hygiene with an alcohol-free, gentle composition, it freshens your breath for an all-around confident smile.
Snow teeth whitening mouthwash contains natural ingredients like aloe to soothe your mouth and natural mint to freshen your breath. It’s best used alongside another Snow teeth whitening treatment for more effective results.
Rinse your mouth twice a day after brushing your teeth in the morning and evening. Swill the mouthwash around your mouth several times before spitting it out.
Snow sells its mouthwash for $25 for one bottle, $65 for three, and $125 for a six-pack.
Snow teeth whitening kits include three whitening wands: two standard wands and one extra strength serum wand. Each whitening wand lasts up to two weeks, depending on how much gel you use in each application.
You can purchase refills directly from Snow or from another online stockist, so there is no reason to let the stains creep back in when your whitening gel runs out.
Use the refills the same way you did the original product.
You can purchase a two-pack of wands or one extra strength serum wand online from Snow for $29. Snow also sells larger multi-packs which work out less expensive per unit.
If you’re serious about brighter teeth and Snow is your go-to for whitening products, you can subscribe to receive special offers and have more control over managing your account and orders.
Snow also runs a rewards program to earn snowflakes for purchases, referrals, and even celebrating your birthday. You can redeem these snowflakes for coupons that you can use against your next online purchase.
The common ingredients in Snow teeth whiteners are hydrogen peroxide and carbamide peroxide. Both act as bleaching agents to remove surface staining and discoloration and penetrate further into the enamel to tackle deeper stains.
The serums in the Snow home teeth whitening kits contain both hydrogen peroxide and carbamide peroxide. These work in conjunction with the LED blue light for whiter teeth.
You will also find these other ingredients in the Snow teeth whitening products:
Over 9,000 customers have added their reviews to the Snow website. With few exceptions, all have had some success with their product choice.
We scoured Reddit for customer reviews of Snow teeth whitening products, but there wasn’t much content available. However, what we found was generally positive. It seems that most users have been satisfied with their choice of teeth whitening product and have seen results relatively quickly.
Although Snow teeth whitening kits and products are manufactured in FDA-approved facilities, they are over-the-counter products classified as cosmetics. For this reason, they and similar competitor products are not approved by the FDA.
In December 2020, lawyers for Mr. Burton Kraus filed a false advertising class-action lawsuit against Snow Teeth Whitening LLC.
It claimed that the Snow teeth whitening kit’s LED technology was ineffective and no different to similar, cheaper systems, therefore heavily overpriced. Furthermore, it claimed that the defendant (Snow) suggests that the light system will protect customers from Covid-19 germs and infection.
The lawsuit initially also named Floyd Mayweather and Rob Gronkowski as defendants. However, the court later ordered their names to be removed as they only appeared in product advertisements and weren’t involved in any business or strategic decisions regarding the company.
During deposition, the defendant’s lawyers determined that the plaintiff, Burton Kraus, had bought the whitening kit only after Snow had rejected a settlement demand. They also established that he had, in fact, not seen any of the “misleading” advertisements referred to in the lawsuit.
In August 2021, Snow Teeth Whitening LLC filed a motion to dismiss because the defendant had no prior experience of the teeth whitening kit before joining the class action suit, and had admitted not having seen the advertisements cited in the lawsuit. An outcome to this motion is yet to be determined.
Snow Teeth Whitening ensures that each product is manufactured according to the FDA safety standards. The safety of teeth whitening products may well be a concern, especially as they don’t require FDA approval. However, the FDA does provide guidance on cosmetics and OTC products—which Snow abides by.
Sensitivity is a factor in the formulation of Snow teeth whitening products, but the company can’t guarantee its users zero sensitivity. However, it offers a 100% money-back guarantee within 30 days if you aren’t completely satisfied.
No, Snow whitening products are safe for users, but if you already have damaged enamel, you may want to consult your dentist first. Some ingredients have abrasive properties and, if used in the incorrect concentration, can harm your teeth and wear down the enamel. Each Snow whitening product is carefully formulated to be safe and effective for your teeth.
We identified the benefits and drawbacks of Snow Whitening.
What We Like
What We Don't Like
There are several alternatives to Snow whitening on the market.
Below, we answer some of the most commonly-asked questions.
Snow teeth whitening offers a range of products formulated from safe ingredients and designed to be gentle to sensitive teeth.
At-home teeth whitening is convenient, easy, and costs a fraction of what a dentist charges. Whether you opt for the LED mouthpiece, Magic Strips, or ease into it with whitening toothpaste, there’s a good chance of getting the results you desire.
If you want to learn more about other whitening products like Snow, check out our review of the best teeth whiteners.
